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The Italian National Tourist Board is launching the first international radio station for the promotion and relaunch of Italian tourism.

Each day tourism news in various languages from 23 countries around the world will be broadcasted with music, insights and well-known personalities at national and international level

This year Visit Italy Web radio” will be the Official web radio for the 2 cycling events: the “Giro D’Italia” & “GiroE 2021” which will take place from 8 to 30 May 2021

From today Italian tourism will be promoted around the world also through its web radio. The Italian National Tourist Board, with its 27 foreign offices located in Europe, the Americas, Asia, Australia, announces the birth of Visit Italy Web Radio, the first international web radio station for the promotion and relaunch of Italian tourism through music and entertainment.

Multilingual news, live coverage with correspondents from 23 countries, podcasts, minute-by-minute updates on tourism, themed programs, travel talk shows, columns on literature and travel news, exclusive interviews with national and internationally known personalities but above all a lot of Italian music as a powerful tool for sharing Italian culture, history, traditions and lifestyle.

Visit Italy Web Radio, is “the sound of Italy in the world”,

A selection of different musical genres to savour and discover Italy through the interpretations of foreign artists linked to Italy, such as opera, the best musicians of the Italian jazz and swing scene, the magnificent 30s-40s-50s and Italian dance music. There will be ad hoc segments on national and international tourism trends, on art, culture, food and wine, active, sustainability, folklore with a look that restores the perception of Italy on a global scale. The radio station can be heard through a player on the official website of Italy (Italia.it) and on the Enit.it website, on the mac app store, google play, huawei app gallery, amazon alexa and on google home .. It will be one tool not only to get closer and fall in love with Italy even more but also to learn the language and culture through music and fun. It starts in style and will be the official web radio of the Giro E and the Giro D’Italia 2021 from 8 to 30 May 2021.

„Due to its itinerant nature – explains the President of the Italian National Touris Board Giorgio Palmucci – cycling is the sport, which more than any other, manages to tell the beauties of the regions, reaching the homes and hearts of people, and especially pleases foreigners: 61 per cent of cyclists who travel through Italy come from abroad”.

The attractiveness of Italian sports tourism on foreign markets is growing and in pre-Covid times it marked a + 19.7% equal to 4 million overnight stays and a + 9.4% equivalent to 484 million euros of expenditure „.

Radio is capable of reaching anywhere and making a difference, it allows you to close your eyes and dream of being in any place and experiencing any emotion, such as tourism. „On the occasion of the launch of the radio at the Giro d’Italia, the contest will be launched musical „Il CantaGIRO-E“

To listen to the player on Italia.it e enit.it


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